CCPA (California Consumer Privacy Act)

The California Consumer Privacy Act (CCPA) is a landmark legislation that grants California residents increased control over their personal data. Enacted in January 2020, it allows individuals to know what personal information businesses collect about them, how it’s used, and to whom it’s sold. For example, a consumer can request a business to disclose the specific pieces of information collected, and if they find any discrepancies, they can ask for corrections. This is particularly important given that over 50% of consumers report being concerned about their online privacy.

One common misconception about the CCPA is that it only applies to big tech companies. In reality, it affects any for-profit business that collects personal information from California residents and meets specific thresholds, such as having annual gross revenues over $25 million or handling data for 50,000 or more consumers. Many small businesses mistakenly believe they’re exempt, which can lead to compliance issues and potential fines of up to $7,500 per violation.

To take action, consumers should regularly exercise their rights under the CCPA. This includes requesting data disclosures, opting out of data sales, and understanding their rights to delete personal data. Businesses must also update their privacy policies to comply with CCPA regulations, ensuring transparency in how they handle personal information. By understanding the CCPA, both consumers and businesses can foster a more secure digital environment.

In summary, the CCPA is not just a regulatory hurdle; it’s an opportunity for consumers to reclaim their privacy and for businesses to build trust. Stay informed about your rights and ensure your data is being handled responsibly.